Leading brands across a range of product categories are exploring the development of products containing hemp-derived CBD. Brands such as Urban Outfitters, Sephora, and Walgreens are already vying for a piece of what could be a $23.7 billion market by 2023.
While CBD is becoming increasingly mainstream, a large part of its appeal is that the plant-based product offers a more natural and holistic way to achieve overall health and wellness. Well-known retailers such as CVS and Neiman Marcus have already released hemp-derived CBD products like lotions, salves, makeup, and more.
In keeping with the nature of existing hemp products, it makes sense that producers would want to source the purest and highest quality hemp-derived CBD possible, including CBD that’s organic. However, the reasons why organic hemp matters extend beyond this and have to do with the unique characteristics of the plant itself.
How Hemp is Different from Other Plants—and Why It Matters
Hemp-derived CBD is being touted as a potential solution for a range of health issues, but why? What about hemp makes it special and different from other plants?
For starters, hemp is unusually resilient. There’s a reason hemp’s cousin is colloquially referred to as “weed.” That’s because it grows like one. Similarly, hemp also thrives in adverse conditions, requiring significantly less water than other crops. Its spiky leaves and tough, fibrous stem provide a natural armor, while properties within the plant protect it from other typical threats. An ideal candidate for organic farming, hemp doesn’t require the usual pesticides, herbicides, or fungicides needed to produce other crops.
While some plants strip the land of vital nutrients, hemp actually improves the quality of the soil it grows in. By absorbing large amounts of carbon dioxide, hemp is effectively carbon-negative. As evidence of this, farmers can grow food crops immediately after a hemp harvest without the typical fallow period required to let the land rest.
“Hemp actually absorbs CO2 while it grows
through natural photosynthesis, making it
carbon-negative from the get-go.”
—”Why Hemp, the Sustainable Wonder Crop,
Is Sweeping the Nation,” HuffPost
Hemp is also used for phytoremediation, a process that utilizes the natural ability of certain plants to remove toxins and contaminants in soil. A frequently cited example of this is the use of hemp to remediate irradiated land in Chernobyl, the site of the famous 1986 nuclear reactor incident.
More recently, Vincenzo Fornaro, an Italian sheep farmer, planted hemp to rebuild pasture land he once used to raise sheep. A toxic chemical, dioxin, poisoned the land and his herd in 2008. The shepherd-turned-hemp farmer knows the soil won’t turn around overnight but he’s already seeing progress.
Make Organic Hemp-derived CBD a Part of Your Supply Chain
Because of its unique traits and sustainability, many agriculturalists consider hemp to be a miracle crop. These same characteristics are what makes hemp’s derivative CBD oil such a compelling ingredient for producers of medications, topicals, consumables, and a host of other products.
However, because hemp literally absorbs the qualities of the soil in which it’s grown, it’s critical that you know the origins and farming practices behind your hemp-derived CBD supply chain.
Knowing your hemp is organic is important, but that alone isn’t enough. Since hemp has a natural resiliency, there are many growers who claim to use organic practices, but they may not be certified or able to provide assurance of their supply chain.
To ensure the safety and purity of your hemp-derived CBD, you want your supplier to be:
Certified USDA Organic, which demonstrates that the supplier has met and continues to meet the highest standards of organic farming.
Verified Organic, which tracks and verifies each step of the crop production process, from planting through packaging, to ensure organic provenance, purity, and quality.
GMP Certified, meaning a supplier meets Current Good Manufacturing Practices, which are strictly monitored and enforced by the FDA to ensure the quality of pharmaceuticals.
Learn more about Integrated CBD’s commitment to certified organic production of hemp-derived CBD by visiting https://www.integrated-cbd.com/our-farms.